Think Layer embeds with funded B2B SaaS founders as a fractional GTM partner. We've built products, run outbound, and found first customers — not from a deck, from the inside.
Think Layer embeds inside your company. We do the work — alongside you, not above you.
Define who you're selling to, sharpen what you say, and build a system that converts. We don't theorize — we write the emails, run the calls, and build the playbook.
User validation, MVP roadmapping, hands-on product management. We've shipped products. We know what slows founders down and how to cut through it.
Outbound systems, pipeline, partnerships. We build the revenue engine from zero and hand it to your team fully operational — not in a presentation, in a Notion doc.
The part no one talks about until it breaks. Workflows, team coordination, operational frameworks. We build what scales before you need it to.
A clear, repeatable methodology that turns complex growth problems into actionable systems.
Deep market research, product audit, bottleneck mapping. We find the real problem before touching anything.
In practice, this means a 2-hour founder interview, a full async audit of your product and positioning, and a written brief you'll actually use.GTM frameworks, positioning, outbound systems, product direction — tailored to your stage, your market, your team.
In practice, this means live documents in your Notion, real emails going out to real prospects, weekly 60-min working sessions.From zero to one: fast experiments. From one to many: scale what works into a repeatable growth engine.
In practice, this means you'll have a system your team can run after we're done — not a dependency on us.We work with a small number of founders at a time. Engagements are scoped together after a strategy call.
For founders who need to define their GTM, launch outbound, and acquire their first customers.
For founders who want an embedded operator across GTM, product, and BD on an ongoing basis.
For Series A-ready founders who want a full operator embedded at the founding team level.
Not sure which fits? Book a free 20-minute scoping call — we'll tell you honestly which option (or none) makes sense. → Book a scoping call
Real problems. Structured thinking. Clear outcomes.
Full product ownership as part of the founding team. Led user validation, product development, and early customer acquisition. 50+ users onboarded.
Managing full Indian operations as an outsourcing partner — outreach, coordination, execution, and partnership management.
Built end-to-end: AI-integrated task, decision, and workflow management. 100+ early users on the MVP.
"Think Layer helped us clarify our GTM direction and move from scattered experiments to a focused, repeatable system. We finally had a strategy we could execute on."
"They worked alongside us, not just advised. The operational frameworks they built let us handle 3× the client volume without breaking anything."
"Abhinay brought the product thinking and execution velocity we needed. SecondoBrain's early traction is a direct result of that structured approach."
We work with early-stage companies (pre-seed to Series A) that need structured thinking around GTM, product, and growth. If you're a funded founder building something ambitious, we're likely a good fit. We're looking for founders who have already built an MVP and raised some capital so we can actually build traction together.
Honestly, neither. Agencies try to sell you retainer hours and juniors to do the work. Consultants give you slides and leave. We embed with you as fractional partners. We're in your Slack, we write the emails, we audit the code, and we help you hire. We operate like temporary co-founders.
We start with a 12-week GTM Sprint. It's a tight, focused window to build the GTM engine and get early traction. If we work well together, we transition to an ongoing Growth Partnership on a monthly rolling basis. We require a minimum 3-month commitment because anything less doesn't give us enough time to move the needle.
You fill out the application below. We review it and get back to you within 48 hours. If we're a fit, we'll schedule a call to talk about your challenges and scope the project. No endless sales cycles — just an honest conversation about whether we can help you win.
We've actually built and scaled startups ourselves. We've stayed up until 3 AM debugging launch issues, cried over lost accounts, and celebrated early revenue. We don't hand you theoretical frameworks — we hand you operational engines that work.
Engagements start at $5,000/month for a 12-week GTM Sprint. Ongoing retainers are $8,000–$10,000/month. We ask for a 3-month minimum because traction takes time to build and systemize.
Yes, absolutely — if you've raised funding and have a product people can actually use. If you're just at the idea stage and haven't built anything yet, we're not the right fit. You need to be post-MVP.
If there's a real fit, we'll tell you honestly. If there isn't, we'll tell you that too — and point you somewhere that makes more sense.
(We read every application ourselves. No bots, no SDRs.)Application received. We'll be in touch within 48 hours. In the meantime — here's our booking link if you'd rather talk sooner.
Book a 30-min Call DirectlyWe review every application and respond within 48 hours. Prefer to skip the form? → Book a 30-min call directly
